Unravel

Designing an editorial online magazine for the forward-thinking, environmentally conscious older millenial.

My Role

UI/UX Designer and Project Lead

Tools Used

Figma | Photoshop | Illustrator

The Team

1 UI/UX Designer | 1 UX Designer

Duration

1 Week

Key Contributions

Brand Creation

Brand Implementation

UI/UX Design

The Opportunity

Design a responsive online platform for a magazine, newspaper or blog with deliver consistent, branded and engaging experience

Meet Elaine

An example of the type of user we’re designing for:

She reads National Geographic, The New Yorker, Broadly.

She wants to invest more in self-care and self-love while being good to others, seeding a more empathic society.

Goals: be more rational, discover new passions, achieve a good work-life balance.

Visual Competitive Analysis

In selecting the magazine name we decided on Unravel as it speaks to discovering the truth of a thread. For the logo creation I wanted something very clean, very simple, very modern and scalable.

Brand Name & Logo Creation

In selecting the magazine name we decided on Unravel as it speaks to discovering the truth of a thread. For the logo creation I wanted something very clean, very simple, very modern and scalable.

Color Palette

I wanted something that was grounded yet had a welcoming, warm overall feel. I also wanted to keep the palette limited yet dynamic, I accomplished this by choosing bold contrasting colors.

Imagery

I went with images that I felt not only accentuated what the articles were about but told a story themselves. I wanted a feeling of deliberate choice and cohesiveness despite the disparate topics the magazine would cover.

Illustrations

I really wanted to punch up the overall look and give the site a personality beyond the content. With that in mind I customized illustrations I felt would speak to and entice the desire demographic to become regular readers of the magazine.